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Business and marketing methodology changes every now and then. As we learned the ways of internet marketing, before we can even start, those knowledge become less effective or even worse, obsolete.
I was asked why should we bother to read if those knowledge have a 'short life span'. I pondered for a while. Frankly speaking, in certain ways, she was right. On the other hand, it is from learning that we create innovations. I used the computer industry as an analogy to help her understand better. The IT industry is ever-changing.If we refused to learn just because the IT industry is ever-changing, then how on earth have we reached so far technologically. We reached so far because there are some people out there who learnt and innovate.
From my readings and experience so far, one of the engine that drives affiliate marketing success is marketing. How do we market those programs?
Here goes..
Secret no 1- Create awareness.
Every product or service requires awareness. There are billions of internet users and very few really understood this business. Others have bad experiences while most of them get information from their uncle's brother's son and they set their perception just based on other people's opinion. Don't ask me how to convince them. I don't do that and I do not want you to do that either. Otherwise you will be another pest. What I did was to market and create awareness. Whether they take it positively or not is not a concern. Instead, we should focus our attention in giving accurate, quality information to the masses. NEVER CREATE A FAKE DREAM. BE BLUNT. BE HONEST. To me, business is about reputation. Maintain a good reputation and whatever business venture you'll be in, online and offline, you will still be a respected and profitable business person.